BACARDI 60 SECOND COCTAILS: DIGITAL

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// Challenge
Bacardi's 60 Second Cocktails is a summer promotion showing consumers how easy it is to create their favorite drinks from 6 popular brands in 60 seconds. Bacardi wanted a fun online engagement that also increased donations to the USO.

// Solution
The Bacardi 60 Second Cocktails Facebook quiz was a simple solution which incorporated a 60 second quiz about a user's facebook friends, every engagement earned phone minutes for the USO, drove social PR online and was very entertaining. By taking the quiz, consumers received a score which was featured on a leaderboard against not only their friends but all of Facebook. Also, they were able to share their score in their Facebook newsfeed as well as their favorite cocktail.

Agency: Moosylvania
Role: CD
Date: 4/2011

Team
CW: Eric Flynn

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