DEANS FOODS START RIGHT END RIGHT: PROMOTION/DIGITAL

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// The Challenge
Start Right ~ End Right was a promotion from local dairies throughout the country. Users entered codes from specially marked milk caps found at their favorite retailer.

The grand prize was $25,000 with an additional $5,000 donated to the school of the winner's choice. The Challenge was to create an online engagement that encompassed the 30+ Dean Foods dairies.

// The Solution
Through the use a ZIP Code gate and dynamics sections of the microsite we were able to localize content for each dairy around the country. The success of the campaign (Digital, Social, and POS) helped Dean Foods increase sales and market share for the first quarter of 2011.

Agency: Moosylvania
Role: CD
Date: 1/2011

Team
CD/CW: Teresa Sausville

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