ENTERPRISE RENT-A-CAR/WECAR: DIGITAL/CONCEPTUAL

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Concept website for a product of Enterprise Rent-A-Car®, WeCar.com is a destination for those who need a rental car for a few hours instead of a few days. WeCar.com also offers access to the best things in a user's local area – shopping, landmarks, outdoor activities – name it, and WeCar will get them there.

Three goals for the website was to raise awareness among key audiences (businesses, government, retail and universities), increase membership and encourage repeat usage.

Key Features:

Location driven – custom Google map overlay with multiple tools/features

Member recognition – preferences, suggestions and special offers for the places they want to go the most

Social media integration – members share favorite destinations with heavy potential promotional partners

Agency: Moosylvania
Role: CD
Date: 3/2011

Team
CW: Eric Flynn
Email

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