HONEYCOMB: PROMOTION/DIGITAL

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As a reward for munching on Honeycomb, kids can go online to Postopia and find out exactly who is BeeBoy and why he has such a sweet pad. Users can explore, learn about Beeboy and pal around with his bee friends. Using the code found in a box of Honeycomb, users can do much more in an amazing virtual bee game experience (provided by Smashing Ideas).

Agency: Razorfish (Chicago)
Role: Senior Art Director
Date: 5/2008

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