March 2008 Archives

A short, fun and engaging game that relates to Planter's participation in the NASCAR "Race to Win" promotion and also an extension of the Manstincts/Instinctively Good theme.

Users choose one of three customized minivans and race (at a safe speed) around a neighborhood cul-de-sac. Mailboxes, trees and fire hydrants are all fair game in this race for neighborhood (and Manstincts) bragging rights.

Agency: Razorfish (Chicago)

Role: Senior Art Director

Date: 3/2008

Launched to coincide with Super Bowl XLII, the Planters Manstincts was a site devoted to the research of man's instinctual desire for Planter's nuts. Dennis and Carl Carr treated users to plenty of videos, case studies, quizzes and games to test their manstincts.

Agency: Razorfish (Chicago)