PLANTERS: DIGITAL

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Planters digital strategy for 2008 introduced Planter's new tagline, Instinctively Good Food. We gave the brand website a much needed refresh, created a microsite that loosely explained the new tagline and created rich media banners where users could test their instincts for Planters nuts.
The microsite, Manstincts.com, was launched to coincide with Super Bowl XLII, the Planters Manstincts was a site devoted to the research of man's instinctual desire for Planters nuts.

Dennis and Carl Carr treated users to plenty of videos, case studies, quizzes and games to test their manstincts and prove that man has an instinctive urge for Planters nuts.

Agency: Razorfish
Role: Senior Art Director
Date: 1/2008
Microsite
Brand Website
Rich and Standard Banners

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