THE FIRST YEARS: DIGITAL

.

// The Challenge
Being a first time expectant parent can be an overwhelming experience. For the mother, that feeling is more acute. The First Years needed to position it's brand where they were top of the mother's mind for the first three years of a child's life. From breast pumps to 5-star rated car seats, The First Years is a very trusted brand.

// The Solution
The 2010 digital plan was an integrated strategy across multiple channels aimed at expecting moms researching need and product solutions. Through standard and rich media, utilizing existing social networks and blogs, creating custom video content as well as strengthening their partnership with What To Expect, a leading authority in child rearing, the First Years was able to bring their message to expecting moms in new and exciting ways.

Agency: EuroRSCG Chicago
Role: ACD
Date: 10/2009
Rich Banners
Email

You may also like

SOY INNOVATION: WEBSITE
2016
MICHELOB ULTRA: DIGITAL/CONCEPTUAL
2009
DISCOVER CARD: BRANDING
2005
BALANCE BAR: DIGITAL/EVENT
2010
TORANI: WEBSITE
2015
REFRESH: WEBSITE
2014
UNITED AIRLINES MILEAGEPLUS HEADLINERS PROGRAM: WEBSITE
2014
CHALLENGER BASEBALL: WEBSITE
2016
SUBWAY: GLOBAL STYLE GUIDE WEBSITE
2014
WASA: PRINT/CONCEPTUAL
2006
Back to Top