UNITED AIRLINES MILEAGEPLUS HEADLINERS PROGRAM: WEBSITE

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// The Challenge
Mileage Plus is a popular rewards program from United Airlines. The Headliners program allows Mileage Plus members to bid on VIP experiences they can't get anywhere else. The problem was eligible members were not engaged with the program because of lack of awareness and confusing web experience.

// The Solution
Through a bold, intuitive redesign focused on easy browsing we relaunched the Headliners program website allowing innovative search and filtering functions to shine. I created a working mockup which took the client from homepage functionality, sorting features to a detailed auction page with time remaining and other features, including social drivers.

View the site

Agency: Momentum Worldwide
Role: CD
Date: 5/2014

Team
AD: Jacqueline McCabe
AD: Tammy Russ

Wireframes

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