GHIRARDELLI INTENSE DARK QUIZ: PROMOTION/DIGITAL

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// The Challenge
The Ghirardelli consumer is knowledgeable about many things, we wanted to know how much they know about chocolate. They consider themselves as intellectuals interested in arts and culture who like to explore and is passionate about discovery. They do care about nutriton but they also see their indulgence for chocolate as a treat. The Ghirardelli took aim at this insight with the Ghirardelli Intese Dark Quiz promotion.

// The Solution
Every week the Ghirardelli consumer's chocolate knowledge was put to the test with 10 questions ranging from how chocolate is made to the history of Ghirardelli. The user was able to enter once a day to win a grand prize trip to San Francisco, a year's worth of chocolate, or a free bar or bag. In addition, the first 100 participants received an Intense Dark Pairing Kit.

Agency: Momentum Worldwide
Role: CD
Date: 7/2011

Team
AD: Cassie Pyle
AD: Tim Bottchen
ACD/CW: Julie Clark
Rich Banner

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