MICHELOB ULTRA: DIGITAL/CONCEPTUAL

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This concept promoted the idea that a beer can be an active part of a balanced lifestyle. Modular elements on the homepage featured nutrition and workout tips as well as integrating popular social networks such as Facebook, Twitter and Pandora. The site was also designed to align with Michelob Ultra promotions throughout the year.

Agency: EuroRSCG Chicago
Role: ACD
Date: 12/2009

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