// The Challenge
The previous Refreshbrand.com website for Allergan's Refresh line of dry eye relief products required a complete overhaul. It fell short in delivering user-friendly experiences and needed a revitalization. Our primary objective was to enhance its usability across various devices, ensuring a seamless browsing experience on desktops, iPads, and mobile.
// The Solution
View the site ยป
Agency: Momentum Worldwide
Role: CD
Date: 1/2014
Team
AD: Cassie Pyle
AD: John Do
CW: Rhonda Philips
The previous Refreshbrand.com website for Allergan's Refresh line of dry eye relief products required a complete overhaul. It fell short in delivering user-friendly experiences and needed a revitalization. Our primary objective was to enhance its usability across various devices, ensuring a seamless browsing experience on desktops, iPads, and mobile.
// The Solution
Our development strategy aimed at creating a platform capable of accommodating future product expansions, content enrichment, and evolving user preferences. This approach also emphasized simplifying overall site management for content and web/hosting administrators.
Key components of our solution included:
Implementation of a user-friendly content management system, streamlining the process of updating product details and content.
Utilization of responsive design principles and mobile-friendly development practices, guaranteeing optimal visibility and functionality across both web and mobile platforms.
View the site ยป
Agency: Momentum Worldwide
Role: CD
Date: 1/2014
Team
AD: Cassie Pyle
AD: John Do
CW: Rhonda Philips
