// The Challenge
The previous Refreshbrand.com website for Allergan's Refresh line of dry eye relief products required a complete overhaul. It fell short in delivering user-friendly experiences and needed a revitalization. Our primary objective was to enhance its usability across various devices, ensuring a seamless browsing experience on desktops, iPads, and mobile.
// The Solution
View the site ยป
Agency: Momentum Worldwide
Role: CD
Date: 1/2014
Team
AD: Cassie Pyle
AD: John Do
CW: Rhonda Philips
The previous Refreshbrand.com website for Allergan's Refresh line of dry eye relief products required a complete overhaul. It fell short in delivering user-friendly experiences and needed a revitalization. Our primary objective was to enhance its usability across various devices, ensuring a seamless browsing experience on desktops, iPads, and mobile.
// The Solution
Our development strategy aimed at creating a platform capable of accommodating future product expansions, content enrichment, and evolving user preferences. This approach also emphasized simplifying overall site management for content and web/hosting administrators.
Key components of our solution included:
Implementation of a user-friendly content management system, streamlining the process of updating product details and content.
Utilization of responsive design principles and mobile-friendly development practices, guaranteeing optimal visibility and functionality across both web and mobile platforms.
View the site ยป
Agency: Momentum Worldwide
Role: CD
Date: 1/2014
Team
AD: Cassie Pyle
AD: John Do
CW: Rhonda Philips
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/87643c11d002aab0ac614016_rw_1200.png?h=4e3a5bd376500a88b086c9c4cd1b6f76)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/d27202bf2a2433b02361a7a7_rw_1200.png?h=fa5bbb5f3ee714d55d7b90b33ab767d3)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/44bdc55d60020fa06c71c9f6_rw_1200.png?h=b5d08048c9a92e414df7876b1e945266)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/3bfc39749a86dc7e57629d58_rw_1200.png?h=5f05051702cf8effe273c9a92b9209fd)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/bbf022a2e9da722ab11e0eff_rw_600.jpg?h=e5ca52ada7e6d35753f3169528112382)