The Valspar Love, Our Style initiative was a fresh campaign targeted at newlyweds, addressing the challenges arising from the merging of their distinct styles. The website served as a playful resource, offering inspiration and practical tools to facilitate the transition from individual living to shared cohabitation. Users had the opportunity to engage in a style quiz, access a comprehensive painting guide, and showcase their combined styles on Facebook. The platform also featured an exciting photo contest, granting a fortunate winner a weekly chance to receive a complimentary color consultation from Valspar and Beehive Studios.
In my role as the creative lead, my primary objective was to cultivate an enjoyable and interactive experience, motivating users to gather information for their inaugural painting project as a couple. The client was highly receptive to our concepts, and the outcome of the website was met with great satisfaction.
Love, Our Style WebsiteAgency: EuroRSCG Chicago
Role: ACD
Banner Projects
Role: ACD/Lead
ACD: Joe Schoor
Senior AD: Brian Wilson
AD: Chris Ebel
AD: Michelle Underwood
CW: Jean Fox
Valspar Banners
Cabot Stains Banners
