// The Challenge
/ Increase sales
/ Reduce clutter
/ Enhance overall consumer experience
// The Solution
We streamlined the journey by offering users a more straightforward route to making purchases, all the while upholding crucial branding components. Employing a robust search functionality, we successfully provided users with a more effortless means of discovering their preferred Torani flavors.
Agency: Momentum
Role: CD/UX
CD/CW: Julie Clark
AD: Vince Palermo
/ Increase sales
/ Reduce clutter
/ Enhance overall consumer experience
// The Solution
We streamlined the journey by offering users a more straightforward route to making purchases, all the while upholding crucial branding components. Employing a robust search functionality, we successfully provided users with a more effortless means of discovering their preferred Torani flavors.
Agency: Momentum
Role: CD/UX
CD/CW: Julie Clark
AD: Vince Palermo
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/5cd00061ef7e24c47a822e5b_rw_1200.png?h=d5443c02b4d5009c853a5bdbdbda304a)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/2146bd2399afbb941d278abd_rw_1200.png?h=4db5a45e0e71c4ace0354813f772f413)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/6fc8272c51b3991a66f5278b_rw_1200.png?h=4b4c0565a2ca92f8ef63fd273e0011a3)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/0d44de6fa4f90f993b8f1180_rw_1200.png?h=748a87edc37a05303748bd4e5b2249b0)
Wireframes
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/aac3a87910d7166dfdc8624e_rw_1200.png?h=3848d8cebccedec9dac6fa3af53bc94f)