This concept aimed to highlight the idea that beer can seamlessly blend with a balanced lifestyle. The homepage featured modular elements that spotlighted nutritional insights, workout guidance, and effortless integration with popular social networks such as Facebook, Twitter, and Pandora. Moreover, the website was meticulously crafted to align seamlessly with Michelob Ultra's promotional endeavors throughout the year.

Agency: EuroRSCG Chicago
Role: ACD

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