The Challenge
For the 314 Digital community event in St. Louis, Big Club Digital wanted a showpiece that went beyond slides and sizzle reels—a live, hands-on demonstration of the team’s creative, technical, and UX depth. The concept needed to surprise an audience of marketers and technologists while proving the agency could design, build, and deploy complex interactive systems seamlessly.
The Approach
We created BIG DEMO, a browser-based, multiplayer demolition-derby game where attendees controlled personalized cars via their smartphones. No downloads, no setup—just scan a QR code, name your vehicle, and join the arena on the event’s main display. Players steered by tilting or tapping their phones, ramming opponents and earning points for impact. A live leaderboard on an iPad tracked scores in real time.
As Creative Director and in-house UX strategist, I guided concept development, interaction design, and gameplay flow—ensuring frictionless onboarding and intuitive mobile controls. Our team engineered both the front-end physics and back-end real-time communication layers, showcasing full-stack agility in a single, playful experience.
The Solution
BIG DEMO transformed a networking event into a shared arena of competition and laughter. It demonstrated Big Club Digital’s ability to merge creativity with code—delivering responsive design, scalable architecture, and a memorable brand moment that turned every attendee into an active participant.
Agency: Big Club Digital
Role: Creative Director / UX Strategist & Designer
Role: Creative Director / UX Strategist & Designer
Game Play
Game Cars
Levels of Damage
Mobile Interface and Car Controls
Leaderboard
Concept of Game Play
