As a delightful incentive for enjoying Honeycomb cereal, kids have the opportunity to dive into the Postopia online platform. Here, they can unravel the captivating backstory of BeeBoy and delve into the enchanting world of his "sweet pad." The platform enables users to embark on explorations, discover BeeBoy's character, and engage with his charming bee companions. By utilizing the unique code found within Honeycomb cereal boxes, users unlock a plethora of engaging activities within an extraordinary virtual bee game experience, thoughtfully crafted by Smashing Ideas.

Agency: Razorfish (Chicago)
Role: Senior Art Director

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