Challenge
UCLA Extension needed a digital platform that could reflect its role as a leader in continuing education while also delivering measurable business results. The site had to attract prospective students, communicate the value of its programs, and convert interest into enrollments.
UCLA Extension needed a digital platform that could reflect its role as a leader in continuing education while also delivering measurable business results. The site had to attract prospective students, communicate the value of its programs, and convert interest into enrollments.
Approach
We designed a website experience that highlights both professional advancement and personal growth. The solution combined targeted messaging, personalized user flows, and seamless CRM integration. This structure allowed marketing teams to adapt content, optimize campaigns, and track performance with precision.
We designed a website experience that highlights both professional advancement and personal growth. The solution combined targeted messaging, personalized user flows, and seamless CRM integration. This structure allowed marketing teams to adapt content, optimize campaigns, and track performance with precision.
Outcome
The new platform simplified sign-ups, increased lead generation, and positioned UCLA Extension with a digital presence that matched its reputation for educational excellence.
The new platform simplified sign-ups, increased lead generation, and positioned UCLA Extension with a digital presence that matched its reputation for educational excellence.
Agency: Manifest
Role: Associate Creative Director
Role: Associate Creative Director
