Sleep Innovation is a manufacturer of memory foam products sold exclusively at department stores and membership-only clubs.
For Costco, Sleep Innovation needed a centralized website for their products that not only showcased their products but also housed their videos as well. The videos needed be accessed from the Novaform website but from Costco as well.
In addition to the videos we needed to explain the different technology that is featured in each product. Each technology features benefits that affect “feel” and how the foam “conforms to the body.”
For Costco, Sleep Innovation needed a centralized website for their products that not only showcased their products but also housed their videos as well. The videos needed be accessed from the Novaform website but from Costco as well.
In addition to the videos we needed to explain the different technology that is featured in each product. Each technology features benefits that affect “feel” and how the foam “conforms to the body.”
We created a web experience that is viewable on both desktop and mobile. Though not a true responsive site, it still benefits from using the same content for multiple media platforms.
Agency: Momentum Worldwide
Role: CD
Date: 10/2011
Team
ACD/CW: Jenny Ruble
CW: Stefanie King
Designer: Evan Brandt
Agency: Momentum Worldwide
Role: CD
Date: 10/2011
Team
ACD/CW: Jenny Ruble
CW: Stefanie King
Designer: Evan Brandt
For Kohls, we created a series of videos, accessed by an in-store kiosk, which educated consumers about their memory foam mattress in-a-box.
12" Memory Foam video for Kohl's kiosk
Package designs
Team
ACD: Phillip Rodriguez
AD: John Do
Designer: Evan Brandt
ACD/CW: Laurie Ahrens
CW: Stefanie King
ACD: Phillip Rodriguez
AD: John Do
Designer: Evan Brandt
ACD/CW: Laurie Ahrens
CW: Stefanie King
Miscellaneous Product videos
