The Paper and Packaging Board (P+PB) promotes the utilization of paper-based products and packaging for daily needs. Drawing inspiration from their ongoing campaign, we showcased the indispensable role of paper during the holiday season.
Agency: Manifest
Role: ACD
Role: ACD
Holiday Ad
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/14a39c07-d145-434a-8bc4-7ddeec46958b_rw_1200.jpg?h=2d82e273045ee01ba6774b01d974623f)
Final
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/b4af5fa6-b958-4388-94ef-afd4153441ee_rw_1920.png?h=86726ad6b579e5f7a7beef72a87f7784)
Comp
Holiday Vignette
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/2a1d7cae-0653-4e34-80b0-17daa8a0a084_rw_1920.png?h=4a0f966f527b893f3c9832f2528a7cb6)
Storyboard
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/0cb59128-fdee-4696-8069-71f1f1421443_rw_1920.png?h=99e8e8a104d5c714b522ca77759dd8d2)
Model Sheet
By creating a model sheet of existing poses of the characters, I was able to storyboard many ideas quickly.