// The Challenge
Mileage Plus stands as a widely acclaimed rewards program offered by United Airlines. Within this framework, the Headliners initiative enables Mileage Plus members to partake in exclusive VIP experiences through a bidding process. However, the challenge arose from a lack of engagement among eligible members due to limited awareness and a perplexing web interface.

// The Solution
With a daring and user-centric redesign strategy, we revitalized the Headliners program website, prioritizing seamless navigation. The relaunch empowered the brilliance of innovative search and filtering capabilities. I devised a functional prototype that guided the client through an array of functionalities, spanning from homepage dynamics and sorting features to an intricately detailed auction page. This page showcased elements such as time remaining, accompanied by social prompts to further enhance engagement.​​​​​​​

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Agency: Momentum Worldwide
Role: CD

AD: Jacqueline McCabe
AD: Tammy Russ

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