AFL TEAM CONCEPT: DALLAS DIABLOS – BRANDING/LOGO

The Dallas Diablos was a naming/logo/identity project for a proposed Arena Football franchise. Included was not only the logo but uniform design and other merchandising opportunities. Unfortunately, there was already a Dallas Diablos rugby team, and more importantly, it lacked any cowboy reference. It was a fun project and I am happy with the results, that is why it is here. Role: Art Director/Designer