// The Challenge
Being a first time expectant parent can be an overwhelming experience. For the mother, that feeling is more acute. The First Years needed to position it's brand where they were top of the mother's mind for the first three years of a child's life. From breast pumps to 5-star rated car seats, The First Years is a very trusted brand.
// The Solution
The 2010 digital plan was an integrated strategy across multiple channels aimed at expecting moms researching need and product solutions. Through standard and rich media, utilizing existing social networks and blogs, creating custom video content as well as strengthening their partnership with What To Expect, a leading authority in child rearing, the First Years was able to bring their message to expecting moms in new and exciting ways.
Agency: EuroRSCG Chicago
Role: ACD
Being a first time expectant parent can be an overwhelming experience. For the mother, that feeling is more acute. The First Years needed to position it's brand where they were top of the mother's mind for the first three years of a child's life. From breast pumps to 5-star rated car seats, The First Years is a very trusted brand.
// The Solution
The 2010 digital plan was an integrated strategy across multiple channels aimed at expecting moms researching need and product solutions. Through standard and rich media, utilizing existing social networks and blogs, creating custom video content as well as strengthening their partnership with What To Expect, a leading authority in child rearing, the First Years was able to bring their message to expecting moms in new and exciting ways.
Agency: EuroRSCG Chicago
Role: ACD
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