// The Challenge
The Soy Innovation website is designed with the primary objective of enlightening farmers about the advancements and applications of High Oleic soybeans. This is accomplished through a suite of valuable tools, including a cost calculator, interactive maps, and real-world testimonials from fellow farmers. Our overarching aims included::
The Soy Innovation website is designed with the primary objective of enlightening farmers about the advancements and applications of High Oleic soybeans. This is accomplished through a suite of valuable tools, including a cost calculator, interactive maps, and real-world testimonials from fellow farmers. Our overarching aims included::
/ Create an overall engaging experience
/ Redesign site to be responsive
/ Redesign site to be responsive
// The Solution
We crafted an immersive experience by seamlessly integrating interactivity, dynamic animations, and user-friendly navigation.
We crafted an immersive experience by seamlessly integrating interactivity, dynamic animations, and user-friendly navigation.
// The Results
52% decrease in bounce rate
52% decrease in bounce rate
Agency: Big Club Digital / Osborn & Barr
Role: CD/UX/UI
Date: 2/2016
Agency: Big Club Digital / Osborn & BarrRole: CD/UX/UI
Date: 2/2016
Role: CD/UX/UI
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/8b750b381d51f69407ab5bdf_rw_1200.png?h=8642c48a4a97dd0aa3f685ecbb893731)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/22fd8df46b32da5904af5e48_rw_1200.png?h=d506b696210868326f0766db68906107)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/b965f569377a1974dc9f220c_rw_1200.png?h=8727394a77dd5abe9e1bea7b87bffa7b)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/b3c595e7bace9a726cd70ed0_rw_1200.png?h=577a44370726ca6cf5e7d2f5ac0f3925)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/1347e78868f2af4459c8555a_rw_1200.png?h=c1b54881bf78b8a7d9a76190721f002d)
![](https://cdn.myportfolio.com/38d16c785226c07ec7c2f1b6b85b4f0c/f1960c2c490a0e09f97378ab_rw_1200.png?h=e3179a58e005a568895f116f761ec665)