// The Challenge
The purpose of the Soy Innovation website is to educate farmers about the High Oleic soybean innovations and uses through helpful tools including a cost calculator, maps and testimonials from other farmers. Our goals were to:
The purpose of the Soy Innovation website is to educate farmers about the High Oleic soybean innovations and uses through helpful tools including a cost calculator, maps and testimonials from other farmers. Our goals were to:
/ Create an overall engaging experience
/ Redesign site to be responsive
/ Redesign site to be responsive
// The Solution
We produced a rich experience through interactivity, animations and intuitive navigation
We produced a rich experience through interactivity, animations and intuitive navigation
// The Results
52% decrease in bounce rate
52% decrease in bounce rate
Agency: Big Club Digital / Osborn & Barr
Role: CD/UX/UI
Date: 2/2016
Agency: Big Club Digital / Osborn & BarrRole: CD/UX/UI
Date: 2/2016
Role: CD/UX/UI
